Ever since Benefit Cosmetics flew a bunch of beauty bloggers and editors to Las Vegas to announce their new brow collection I couldn’t wait to get my hands on it. In a sweet slumber party-esque soiree that I was lucky enough to attend, the highly anticipated products were launched to the South African market and today I’m going to unbox my gift and give you some of my first impressions.
The new Benefit Brow Collection contains a monstrous 45 products. These are either brand new ones or repackaged/reformulated classic favourites. What’s novel and innovative this time is that the products come in 6 different colours. The packaging is 100% new and 100% gorgeous. Think delicate and cute silver bottles and pens with soft pink branding and accents. Benefit is known for its delightful packaging and this collection does not disappoint. It looks very sweet and royal which perfectly matches my mood (and life… I wish!).
So let’s get straight into what I received.
BROWVO! Conditioning Primer
Benefit describes this as a “nutrient-rich primer for fuller looking brows.” The BROWVO!
Conditioning Primer contains keratin and soy protein to nourish the brows. It is a clear, gel based product that doesn’t feel sticky and doesn’t dry heavy.
The product is housed in a click-pen with a ‘custom soft-touch applicator” that deposits the product evenly on the brow hair and skin underneath.
I definitely felt that the products I used after this primer went on much easier.
This is a repackage. It is described as a “brow volumizing fibre gel.” It is a tinted gel formula that is buildable.
Gimme Brow comes with a tiny, tapered spoolie applicator that makes application more precise.
This one is my favourite from the collection. KA BROW! is a “cream-gel brow colour.” It is a buildable, tinted pomade. It also claims to be waterproof with a 24 hour wear.
This product is housed in a delightful little clear bottle with a brush sneakily hidden in the lid.
I love how natural this product looks and feels once applied. It is easy to apply and you can build up the colour from something soft to something a bit more dramatic.
Goof Proof Brow Pencil
This “super easy brow-filling and shaping pencil” is also on my favourites list. It is tinted, angled pencil with a glide on formula. The texture and colour pay-off is very soft so you can definitely build it up without looking or feeling too heavy. It claims to be waterproof with 12 hour wear.
It comes in non-sharpening, twist-up pencil form and also has a handy spoolie on the other end.
The Goof Proof Brow Pencil is perfect if you’re on the go. It is literally fool proof! The soft colour pay-off and shape of the pencil both ensure that there’s no room for mistakes.
As you can tell, I really love Benefit’s new Brow Collection. I’m also keen to get my hands on the rest of the products, especially the High Brow Glow and stunning repackaged Brow Zings.
The Brow Collection is currently available online at redsqaure.co.za until the 15th of July. There are also some nifty kits that contain a few of the products. The products will officially hit Edgars and Red Square stores on the 15th of August, for a list of stockists click here.
Are you excited Benebabes?! What are you most keen to get your hands on?
Until next time
Love, sparkles and perfect brows ;)